Exhibitor Opportunities

Exhibitors On The Floor

For most exhibitors at any given trade show, perhaps one of the last things they consider is what message and what advertising media they will employ on the show floor itself. Not marketing at the booth - that has been a focal point of much of the staff's energy over many months. That has all been decided - selecting the right show itself, the booth design and construction, the contractors, the signage, brochures, staff uniforms, large screen videos, maybe even a skit or two on their own stage! Customers and prospects have all been contacted and invited to stop by during the show.

Attendees In The Booth

But for actually getting the unknown attendee or the desired invitee to come visit the booth - most show managers leave that up to the creativity of the exhibitors themselves. This year the APCO International Annual Conference is introducing an entirely new information and promotion system that has one over-arching goal - put more qualified attendees in the exhibitors' booths. Attendees on tighter travel budgets and more focused pursuits can now quickly search the entire floor from any one of several locations on the show floor - finding exactly the products, services and companies they are looking for. Exhibitors can now reach out beyond the booth and throughout the floor to project their message directly to interested attendees.

So if branding, positioning, announcements, calls-to-action - with more leads and better leads are your goal - the APCO Conference has the solution for you!

Learn more about what the You Are Here™ system offers:

Launch You Are Here Interactive Map and Directory